2013 F1 Pirelli Tyres

Here is a short view on the 2013 Pirelli tyres, including the new Orange coloured Hard tyre.


Do Not Disturb…

We are approaching the last few days of the year. Ideally, we would be spending this time with our families and taking a break from Twitter. So please do not disturb me unless…. there is news on these F1-related events in the next few weeks.

  1. Drivers for the spare seats at Force India & Caterham Formula 1 teams are named
  2. Launch dates for remaining 8 teams are announced (McLaren, Force India and Sauber will unveil theirs on 31th Jan, 1st Feb, 5th Feb 2013 respectively)
  3. Formula One Teams Association (FOTA) Fan Forum Survey is published
  4. Election of new chair-persons for Formula One Teams Association (FOTA) and Grand Prix Driver Association (GPDA) gets underway
  5. Norbert Haug’s replacement at Mercedes is announced
  6. Pirelli announces their test driver(s)
  7. Remaining 8 cities to host Formula E Championship are decided
  8. @Burn (Lotus_F1Team partner) is providing Tweeps with a sample of their drink
  9. Ferrari and Ducati WROOOM ski-meet is being streamed live as Alonso, Massa, Hayden and Dovizioso (who replaces Valentino Rossi at Ducati) race in Fiat 500s
  10. The presently unknown “TBC” F1 race is named

Until then…

Merry Christmas (c) @R4thbone

Top 5 F1 Brands of 2011

Sponsorship in Formula 1 is a lucrative business; with global audiences of  half a billion people, there is no shortage of brands and businesses wanting to plaster their logos on the cars and drivers.

2011 saw Red Bull claim the World Drivers’ Championship and the Constructor’s Championship too in F1, and they also triumphed in the battle of the brands (see graph from SPORT+MARKT)

Ranking of Top 5 Brands by Media Value in Formula 1 (in $million USD, 2011)

Red Bull (Red Bull Racing) topped the TV media value with almost 200million US$, followed by LG (F1 partner). Pirelli (tyre supplier to all F1 teams) and Vodafone (McLaren) each managed to bring in just over half of Red Bull’s total, and USB (another F1 partner) was the fifth ranked top brand by media value in F1.

2012 is a shaping up to be a more challenging year for Red Bull Racing so perhaps they might take a dent in their “media value”. Also, Lucozade’s more prominent branding on McLaren cars and 2012 being an Olympic Year might propel them into the Top 5 soon.

McLaren Rear Wing