Read all about it

The F1 world eagerly awaits announcement of news which will set of the Driver-Market Chain-Reaction. Well, it will be more of a small re-shuffle, than a chain-reaction as most drivers out of contract at the end of 2012 only have 2 or 3 options of seats to fill.

This announcement was rumoured to be made on Wednesday 26th September. At time of publishing this blog, no such announcement had been made.

The past few months has seen a frenzy of rumours, claims, counter-claims, denials, conjecture…. by journalists all vying  for the scoop of the year. Some F1 fans say they are getting annoyed by the rumours and just want a final confirmation of which team these drivers will be driving for in 2013. Unsurprisingly, the most talked-about of these drivers is Lewis Hamilton and from conversations with other F1 fans via Twitter, we all agree that his contract has been the most talked about and written about, that we all can recall.

Just to “prove” this point, I have performed very complex surveys* to establish how many articles were written about drivers in the year they signed their most recent contract i.e. end of their season with penultimate team.

1) Jenson Button moved from Brawn to McLaren in 2009.

Date Range: 1 Jan 2009 – 31 Dec 2009

Search Results: 228,000

2) Fernando Alonso moved from Renault to Ferrari in 2010.

Date Range: 1 Jan 2010 – 31 Dec 2010

Search Results: 693,000

3) Lewis Hamilton rumoured to move from McLaren to Mercedes OR stay at McLaren in 2012.

Date Range: 1 Jan 2012 – 26 Sept 2012

Search Results: 39,200,000^

What does this tell us? Actually, not a lot we did not know already. (1) Hamilton is a well-known figure in F1 and further afield. (2) Blogs/Social Media use is increasing annually so there are more articles posted on the internet, (3) old articles are deleted or archived so might not show up on internet searches for the other drivers. But one can still appreciate that the volume of traffic Hamilton is generating at the moment is immense.

By comparison with other talked-about personalities or occurences over the same date range i.e. 1 Jan 2012 – 26 Sept 2012:

Kristen Stewart, Search Results: 95,700,000

Mars Curiosity, Search Results: 63,400,000

Fernando Alonso, Search Results: 12,300,000

That said, all F1 fans want is confirmation of Hamilton’s new contract or at least, no more unfounded rumours by journalists.

* = Google Internet Search

^ = Google’s Birthday is 27th September hence the new icon in the top left of screen-grab, just to prove it is a very recent search

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